Design Brief

What is a design brief

A design brief provides all the information needed for us to exceed your expectations. It primarily focuses on the results and outcomes of the design, and the business objectives of the project. It should not attempt to deal with the aesthetics of the design---that's what you're hiring us for.

Why it's important to take the time to answer all these questions

It's important to understand what the logo is suppose to do and represent. A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, color, and/or images. 

A logo can make your business memorable and unique. To deliver an eye-catching and impactful design we need to learn as much as possible about your business, target audience, vision and anything else that might be related.

The process and what to expect

  1. Creating a design brief
  2. Research – study the business behind the logo
  3. Creating the concept
  4. Presentation + revisions
  5. Providing the logo

Time to learn about your business!

Please spare the next 15 minutes to fill out this form. It will make our shared job easier and help you know that we'll be taking the right path for you and your business.

If you have a website,please include a link.

If you have a website with an about-page and/or any other information about the business, please add those links as well.

  • What is the overall goal of the new design project?
  • What are you trying to communicate and why?
  • Are you trying to sell more products or get awareness of your product / service?
  • How do you differ from your competitors?
  • Do you want to completely reinvent yourself or are you simply updating your promotional material?

  • Tell me everything you can about the people who are going to use your business/product/service
  • What are your target market’s demographics & psychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.
  • Tip: If you have multiple audiences, rank them in terms of importance.

Everyone has competitors, and that's fine. We need to see what they look like and what they do in order to make sure your business logo looks unique.

I need to know which formats, sizes and shapes you need, and whether it's for print or digital or both. Be as detailed as possible. Eg:

  • Business website
  • Business printed material (invoices, letters, etc)
  • Social networks pages (FB, Twitter, Linkedin, etc)
  • Email signature
  • Other...

Include links to companies/products/services whose logos you like.