Keyword Research

Keyword research is the act of researching and finding the actual terms people enter into search engines like Google. Your goal is to find out what search terms people are using to find services or products that you plan on offering. First, come up with 5 words or phrases you think a person would type into Google to find what you're planning to offer. Go to Google and see what comes up. Visit all or most of the sites on the first results page. Are the sites relevant to what you're offering? Is this the neighborhood you want to show up in? Now go to Google Adwords: Keyword Tool an...

